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Google Scraps Sidebar for 4 Top Ad Spots. For some time now Google has been testing the way in which PPC ads appear in Search Engine Results Pages (SERPS) and now suddenly the search engine has completely changed the game. No longer will ads appear in the sidebar, which will be reserved for other purposes …

Google Adwords Scraps Sidebar Ads Read More »

Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s latest innovation is Expanded Text Ads (ETAs). The rollout of ETAs will place a heavy emphasis on the importance of mobile advertising, and undoubtedly will have a huge impact on …

Google Expanded Mobile Text Ads – Are You Ready Read More »

Hey, just wanted to point out to you some new and exciting developments that are happening to the Google Analytics Interface. We all know that Analysing your web traffic is a key factor in all digital marketing campaigns which not only helps you drive more sales/enquires, but also to help identify opportunities, as well as …

New Google Analytics Interface Read More »