Which Bidding Strategy Should I Use When Creating A Brand New Google Ads Account?

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Today, I want to show you what your bidding strategy should use when creating a brand new Google Ads account.
To find out more check out my video below or keep reading for the full blog.

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I’ve been doing digital marketing for the best part of 20 years now. I’ve got a wealth of experience to offer you.

Now it’s a strategy, it’s a question that I get asked time and time again. There’s so many different types of bidding strategies, target impression share, manual CPC, maximize conversion value, and the list just goes on.

Normally what I would do it for a brand new Google Ads account, I personally go for manual CPC To start with. And the reason I do that is because I want to give my Google Ads account some data to work with, before these smart bidding strategies, they all use machine learning, okay?

Now, in order to get Google to use this machine learning, it needs some data in the first place. If he hasn’t got any data, all that’s going to happen is that your Google Ads account or your campaign. They’re going to go into learning mode, right obeyed learning mode.

And that’s simply just delaying the process. So why not to start with use a manual CPC strategy? Then you can you you’re in full control of the budget, you’re not reliant on Google’s machine learning.

What I would do is try to aim to get at least 15 to 20 conversions within a 30 day period. And that’s normally the minimum sufficient level to give Google some data to say. I know how to base my smart bidding strategies with  other campaigns, such as a brand campaign.

On my opt for target impression share, and aim for something like 80% top. I wouldn’t normally go for 100% or maximize it. If your competitors want to bid against your brand, and it could cost them. I always find that 80% is about a good sweet spot for a brand campaign.


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