google ads cost per click

What’s a good cost-per-click? Defining Cost-Per-Click in Google Ads Cost-Per-Click (CPC) is the metric that essentially measures the price you pay for each click in your Pay-Per-Click (PPC) marketing campaigns. A ‘good’ CPC is one that reflects the true value of a click in terms of potential return on investment (ROI). However, determining what constitutes …

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