Part 2: How To Get Leads For Your Local Business

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As the digital landscape continues to expand and evolve, businesses are constantly seeking effective strategies to enhance their online visibility. One such strategy that has proven incredibly effective for both service-based and e-commerce businesses alike is the use of Google Ads. This in-depth guide will equip you with everything you need to know about harnessing the power of Google Ads to generate leads, increase sales, and put your local business on the digital map.

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What is Google Ads and How Does It Work? 🎯

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform developed by Google. It allows businesses to display their services or products at the top of Google’s search results, effectively capturing the attention of potential customers right off the bat.

When it comes to Google Ads, the devil is in the details:

  1. Business Description & Keywords: You kick things off by providing Google Ads with relevant information about your business and associated keywords.
  2. Keyword-based Listing: Based on these keywords, your business is listed prominently in Google’s search results whenever a user searches using those terms.
  3. Geographic Targeting: Google Ads offers the advantage of geographical targeting, letting you specify the geographical range within which your ads will appear.

Remember, approximately 60% of people tend to click on the top-listed results on Google, which makes positioning crucial. When a user clicks on your ad, you pay Google a certain amount, the cost of which varies per keyword. Although this might seem counterintuitive, it’s important to note that the traffic directed to your business through Google Ads is of high quality as these users are actively seeking your products or services.

Embarking on Your Google Ads Journey: A Step-by-Step Guide πŸ—ΊοΈ

Ready to leverage Google Ads for your local business? Let’s dive into a step-by-step guide on how to set up your Google Ads:

  1. Sign Up for Google Ads: Begin by visiting ads.google.com and signing up for a free account. Using a Gmail address is advisable as it eases integration with other Google services.
  2. Campaign Setup: Once your account is ready, the next step is to set up a campaign that encapsulates the service or product you offer.
  3. Define Your Geographical Range: This is

    where you pinpoint the geographic area for your ad. Whether it’s a specific location or a certain radius from your business’s postcode, Google Ads ensures your advertisements reach the right demographic.

    1. Set a Daily Budget: You’re in control of your ad spending with Google Ads. Set a daily budget that aligns with your marketing goals and resources. Remember, this budget can be adjusted as your campaign progresses and you gather data on its effectiveness.
    2. Create an Ad Group: Take your campaign a notch deeper by creating an ad group. This is where you can further segment your services. For instance, as an electrician, your ad groups could include ‘CCTV Installation’, ‘Home Rewiring’, or ‘Light Bulb Replacement’.
    3. Insert Your Keywords: Each ad group should have its unique set of keywords. These are the phrases or words your potential customers will use to search for the services you offer.
    4. Set Ad Text: Finally, set the ad text to display when a potential customer searches for your specific keywords on Google. Make sure it’s engaging and accurately represents what you offer.

    Pro tip: Google Ads is flexible! If you prefer calls over website visits, Google Ads offers the option to add a direct call button for mobile users. This encourages potential customers to contact you directly, leading to a potential boost in business calls πŸ“ž.

    Why Professional Help Matters πŸ‘©β€πŸ’ΌπŸ‘¨β€πŸ’Ό

    Getting to grips with Google Ads can be overwhelming, especially if you’re new to the platform. Hiring a Google Ads specialist can significantly streamline the process and optimise your results. These professionals can craft an efficient and effective campaign that aligns with your business objectives, ultimately leading to a higher return on investment.

    Moreover, Google Ads specialists can assist with fine-tuning your geographical targeting strategy. By analysing your market data, they can identify lucrative areas to target and areas to exclude, focusing your marketing efforts where they’ll yield the best returns.

    Real-world Success Stories: The Impact of Google Ads πŸ†

    Let’s look at some real-world examples to illustrate the power of Google Ads. In one case, a small home bakery used Google Ads to target local searches for homemade cakes and pastries. By targeting a 10-mile radius around their home kitchen and using relevant keywords, they saw a 70% increase in orders within the first month.

    In another instance, a local electrician used Google Ads to generate more leads. They set up separate ad groups for different services like ‘CCTV Installation’ and ‘Home Rewiring’. By doing so, they were able to increase their website traffic by 50%, and more importantly, these visitors were highly likely to engage their services.

    As these examples demonstrate, Google Ads can be a game-changer, allowing businesses to capture local demand and transform it into tangible growth.

    Conclusion and Call to Action πŸ“’

    In today’s digital age, making your local business stand out is crucial. With Google Ads, you can ensure your business is prominently listed on Google’s search results, attracting high-quality leads and converting them into valuable customers.

    If you’re ready to supercharge your local business and start generating high-quality leads, call us on 07866 555 555 for a free Google Ads Audit. Alternatively, you can download our free Google Ads checklist to get started on your own. Remember, professional help is just a call away, and we’re always here to assist you with all your Google Ads needs.

Google Ads Book - Your Perfect Google Ads Tutorial.

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