Today we are going to talk about Negative Keywords Best Practices in Google Ads.
To find out more check out my video below or keep reading for the full blog.
Review your search terms regularly, not just your keywords, check your search terms periodically and keep looking out for keywords that are search terms that may not be relevant, and adding them in as negatives.
Organize your keywords in a very structured manner. So the way to manage them is that you can put negative keywords at various levels. You can set negative keywords at the group level; you can put negative keywords at a campaign level.
But also, you could put negative keywords at the shared library level. For the shared library is that, if you’ve got some keywords, which will apply to every single campaign you’re going to create.
Then what you can do is that rather than specifying them in every single movement, you can add that shared the main shared library to that campaign.
Those negative keywords will then be applied to your actual campaign itself.
When you create shared libraries, said negative libraries and negative shared libraries, whichever way it’s called nowadays, categorize them don’t just create one generic list.
So, for example, I typically do I create various hostile keyword groups. I might have one for generic keywords, okay. And usually, they’re similar, like, for example, their jobs, they can see opportunities, tutorials, and so on.
And then I might have another one for, say, competitors. For all the competitors, we want to avoid attracting clicks. For example, you know, you might want to avoid attracting clicks for people looking at Amazon.
So if there are some locations that you do not wish to serve, or your company isn’t capable of, put them into negative into shared libraries. When you are creating campaigns, right, your movements are a lot more focused, as opposed to wasting clicks on keywords that your locations that will never convert.
Another thing is, use the Google Keyword Planner Tool to work out what your negative keywords should be proactive. Don’t just wait to run your campaigns; let it run a while and then look at them and see what negative keywords are.
Using the keyword planner, you can proactively work out what common keywords people use to search for your products or services. o then what happens is that you get your campaign off to a good start right from day one, as opposed to waiting for some time and then, being reactive. You move, you’re more proactive, as opposed to reactive.
Another tip is when creating negative keywords, use match types. You know you don’t have to leave as broad. You can use various match types with phrase matches within your negative keywords.
Lastly, when thinking about negative keywords, think about them quite literally. So they may be critical keywords that could be negative in one campaign. Still, you may not necessarily need them in another drive. Be very careful how to add these keywords. Because of what you don’t want to do, you don’t want to stop attracting qualified traffic for your entire account, but at various instead at the different campaign levels.
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