Is Google Ads For Business Worth It

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Why Google Ads Can Supercharge Your Business ๐Ÿš€

What are Google Ads?
Google Ads isn’t just a platform; it’s a dynamic tool that enables businesses to place ads directly onto Google’s search results. When potential customers search for your products or services, they see your ad, click on it, and land directly on your website. Think of it as a 24/7 sales machine, driving leads and sales to users actively searching for what you offer.

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Benefits of Google Ads:

  • Prime Real Estate: Your business appears at the top of Google search results. Test it out! Do a Google search on your mobile device. Notice the ads right at the top? That’s prime advertising space!
  • Quick Results: Unlike SEO, which can take months or even years, with Google Ads, you can be at the top of Google within as little as 24 hours.
  • Budget Control: Whether you’re overrun with leads or looking to boost sales, adjust your spending anytime.
  • Targeted Advertising: Tailor your ads by keyword, location, demographics, and even by the device users are on.
    • For instance, if you’re an estate agency, you can specifically target homeowners.
  • Granular Reporting: Measure metrics like click-through rate, conversion rate, cost-per-click, and even the locations of your users.
  • Versatile Platforms: Showcase your ads across various platforms like search, display, video, shopping, and the universal app platform.
  • Remarketing Potential: Ever visited a site and later seen its ads on another platform like Facebook? That’s remarketing, pulling back potential clients who might’ve slipped away.
  • Brand Building: Raise brand awareness without the exorbitant costs of traditional PR campaigns.
  • Smart Bidding: Google’s algorithms can intelligently optimise your bids for the best ROI.

Considerations for Using Google Ads:

  • Cost-Per-Click: The price per click might be higher compared to platforms like Facebook. However, the quality is often far superior due to active searcher intent.
    • Stat Alert: The intent-driven nature of search can lead to Google Ads yielding a conversion rate of 1.70% for search ads compared to Facebook’s average conversion rate of 0.90% for all industries (WordStream, 2019).
  • Expertise Required: Setting up an effective Google Ads campaign isn’t just a few clicks. An inefficient campaign can drain funds without delivering results.

Bottom Line: Google Ads has immense potential. If you’re not sure about how to leverage it, reach out to an expert. Remember, the platform’s efficacy isn’t in question โ€“ it’s about setting it up correctly for success.

Unlock the Power of Google Ads ๐Ÿ›๏ธ๐Ÿ“ˆ
Want to maximise your business’s potential with Google Ads or need an independent review of your current campaign? Get in touch today for a FREE Google Ads Audit. Or simply call ๐Ÿ“ž 07866 555 555. Don’t miss out on the potential growth waiting for you!


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