Today I want to teach you how to create a Google Ads campaign tutorial. After this, your business can be listed potentially at the top of Google.
To find out more, check out my video below or keep reading for the full blog.
Now, I’m going to take a lot of shortcuts. I’m not going to set up any advanced tracking or anything advanced. It is simply to demonstrate the point that if you choose to. You can create a Google Ads campaign. Then your business can be listed at the top of Google as long as your campaign gets approved with Google, which could sometimes take up to about two days. So to create a proper campaign, we do need to spend a lot longer and researchers involved.
The first thing you must do is go to google.com.
Then what you see is at the bottom of the screen; you’ll see a link called advertising geek click on that link. You’ll be taken to a page. And literally, all you do is click on the Start now button. S soon as you click on the Start now button, you’ll be guided through the steps you need to take.
The only thing that you must do is during the setup process. It asks for your name, email. There’ll be a link there saying switch to expert mode. It’ll be on the bottom screen. Make sure you do click on that. Because otherwise, it would take you through a completely different channel whereby you’ve got less control of your campaign.
So make sure you are in expert mode. What I’ve done is I’ve preloaded one of the interfaces. This is the type of screen you will get on the left-hand side; you’ll see loads of options.
But the option that you’re interested in is campaigns. So again, to re-emphasize, I am not going to create an advanced campaign here. To demonstrate how quickly you can get up and running in Google Ads within 24 hours.
I’ll talk you through some of the very basics, but I won’t go into any detail about them.
The first thing you must do is you’ll see a blue icon here with a plus sign plus symbol in it. You click on the icon, and you literally click on a new campaign. And over here, we’re presented with loads of different options—the types of campaigns that you can create here. So, in this case, what we’re doing is that we’re creating a campaign for this fictitious website here called the implant group. And so it’s for a dental website.
So what we’re going to do is we’re going to go here; we want the lead. We want to generate leads. But you’re not selling a product on the site; we’re selling more of a service. Click on leads. Then what we want to do want to create a search campaign.
For now, we want so that when people go to Google and type something in, we want to pair at the top of Google. So we click on the search campaign, ignore all these for now.
Because we want to create a campaign so that we are up and running, then you literally click on the continue button. So over here, could you give it a campaign name, right? I’m going to type in a dental implant because that’s the campaign I want to create here. Again, for the sake of this demo, I’m not going to go into what all of this is. I’m just going to the only thing I’m going to say is untick, Google Search partners and unclick Google Display Network.
Because you want your ads to only appear on the Google page, select your location. So, in this case, I want to select the UK. What I want to do is I want to select a certain location within the UK; this campaign is now only going to be shown to people within London. I’m not going to go through all these advanced options.
Set yourself a daily budget; this is how much you’re willing to pay per day to Google to get those clicks. So for this exercise, I’m gonna click on 10 pounds per day.
Again, ignore all this. So we leave it on clicks; for now, we need to set it on conversion, which means that we’re telling Google that we want to aim for more conversion. So we want more leads.
So ignore all this. For now, click on Save and Continue. Once you’ve done that, now we want to subdivide. We said we want to create a dental implants campaign. And within that, we can create lots of different types of dental implant campaigns. For now, we want to say run create a generic campaign for dental implants.
Then over here is where we start typing in our keywords. The keywords are what people are going to type for your ad to appear.
So when they click on the ad, they will then be taken to your website. And in return, you will pay Google X amount here.
So, in this case, what I’m going to do, I’m going to type in some keywords like dental implants. Now, I’m not going to go into the syndical match type, which is like. I’m adding something called broad match keywords here.
So I can, which means that Google has the right to show my ads to variations of the keywords that I’m showing. As well as other senate close synonyms, right? So I can make them exactly for once I put in these square brackets at the end of it` which means that some of the close variations or synonyms. It will flow to only show ads to people typing in dental implants as much as possible.
We scroll down, and we click on save and continue over here. Now, what we do is we tell Google.. — what’s the website that we want people` customers to be taken, search for my keywords, see my ad, read it, like it.
And now they want to click on it to get to my website. So what I can do here so that I’ve preloaded a website here. Let’s say, for example, if I want to take them to this page here, which is the dental implants page. I’ve just knocked up here with images, a bit of text.
So I click on this, right-click and click on copy. And I type it into here, the final URL. Over here, you can have a nice fancy display name so that I can type in dental implant.
Over here is where I start creating the heading. So this is the app, the ad that users will see when they click when they type in my keyword. And my ad is shown on Google. So this is the ad copy here. I can type in here Dental implants, London. Then I can have a secondary heading called the book a free consult, Titian.
And then our key here is Google’s already suggesting possible titles to me. So do you need implant dental implants? I can click on that. And you’ll see some ideas at the side here as well. If I can do it, I can actually choose these from whatever Google is recommending to me.
And likewise with the display campaign with the descriptions. So the difference in the headlines in the descriptions, the headlines are shorter. They’re 30 characters, descriptions that appear below the headlines, and then 90 characters each year.
So look at this, Google is already recommending titles to me, which is, don’t just accept these. you know, do use your own judgment as to whether they’re right or wrong, or whether you want to change them around. So getting dental implants isn’t tough with us. I’m just going to leave it there. For the time being, I wouldn’t particularly agree with this; I think it comes across as a bit negative.
But that’s a different topic, which I’ll cover in a different video. Which I think already have covered in a video for creating great ad copy for Google ads. So you might like to keep an eye on that video. Okay, so then what we do, we click on Done.
And we can create multiple ads. So I always recommend that you have at least three ads per ad group, But for the sake of this exercise, I’m not going to; I’m just going to click on Save and Continue. Google is telling me I can do more things to add more conversion tracking so that I can see how many people are coming on to a website. how many people are converted from a website
So I’m going to ignore all that for now. And I’m literally going to click on publish, and guys, that is that. I’ve already got a campaign as long as I’ve entered my budget by billing details in here. And this has taken me a while. Let me take a look on my phone. This takes mean nine minutes to create nine half minutes to create.
So you’re almost 10 minutes. But that includes talking to you guys here. So if my billing details were here, what would happen? This would go inside a status code.
My ad is pending, which means that Google is now looking at my campaign and seeing whether they can allow it to go live. Basically, to recap, the campaign that I created dental implants has created in one ad group here called generic.
And within it, I’ve got two keywords. That took me literally 10 minutes here if I want to create another campaign. I can go to all campaigns create campaigns here. Then I can either create another campaign in the same way.
I can go inside my campaign and create different ad groups. So there you have it, guys, you know, it literally within 10 minutes. You can be up for your Google Ads account can be up and running.
So if you take, say, 15 minutes, including the signup process and entering the billing details. Within 15 minutes, your business can be on top of Google when people are searching for your products or services.
Now, I must emphasize that these 15 minutes are really shortcuts to get you up and running. There is more to this Google Ads Campaign Tutorial
looking at your tracking, looking at your bid strategies. Looking at how much you want to pay per click, and at different ad copy and researching. But I didn’t want to cover that.
For now. I just wanted to show you how quickly it is. Suppose you do want help with setting up a Google Ads campaign tutorial. Get in touch with us using the details below.
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