Are you interested in starting off a Google Ads agency from scratch?
Well, in today’s blog, I want to show you exactly that, I’m going to be showing you how you can set up a Google Ads agency from scratch.
To find out more, check out my video below or keep reading for the full blog.
I’ve been running a Google Ads agency for the best part of 20 years. So I know a thing or two about what it takes to set up a successful Google Ads agency.
Now although there are so many things we can talk about, I’m going to talk about the top seven things that you need to be working on. — which are going to help you to launch your own Google Ads agency.
Make sure you have the right tools and equipment in place.
So most of us will have all of this or if not some of this in place already. For example, you need a computer, most of you forgot that you need an internet connection, you need a phone.
And to me, more importantly, you need a website. Make sure you’ve got a website. You’ve got people to take them to when they want to find out a bit more about you.
Define your niche
My advice “Don’t go and set up a Google Ads agency, which is going to be a general Google Ads agency.” Taking all sorts of customers from every industry. Because when it comes to marketing, you’re going to find it quite a struggle to get clients on board.
There’s nothing that’s really going to separate you from the guy next door or the company next door. You’re all the same. Whatever your passions are, or whatever you know a lot about setting up an agency based on that niche.
So if it said it is furniture, then set up a Google Ads agency targeting furniture companies. If it’s dental, then set up a Google Ads agency, targeting dentists.
Outsource or DIY
If you know Google Ads yourself, then great, you can service your customers. You can run their campaigns for them. When you’re talking to your customers, you can talk to them at a very competent level.
However, if you’ve got limited knowledge of Google ads you can gradually build on it month by month. Maybe you’ve got another job somewhere else.
Why not consider outsourcing your Google ads to a partner or under something called a white label service.
A white label service is whereby somebody will do the work on your behalf. And your end customer won’t even need to know that the work is being outsourced to someone else.
At our agency, we do a lot of white label work. We do a lot of white label Google Ads work for various different agencies and companies. Actually, if you are interested in finding out more about our Google ads, feel free to reach out.
We’ll be happy to tell you more about our white label services. Find a Google Ads coach or mentor. It’s absolutely imperative as somebody is going to guide you not only in terms of Google ads. But he also your business role that how to do everything.
Regardless of how many videos you watch, you will always have questions here. One of the greatest advantage about hiring a coach or a mentor like myself.
Maybe here is that you learn from the mistakes that other people have made. Your mentor will help you to avoid the costly mistakes they’ve made.
Basically, what you’re doing is you’re accelerating your growth by simply partnering up or hiring a coach or a mentor.
Work on your pricing structure
What that means is that look at your competitors, look at what they are typically charging.
Now take it from me. Cutting your cost down is not always the best option. Being the cheapest in the market is not always the best option. Know what your worth is. How much you really want to try to help then charge people according to the value.
Know that you are going to provide to them quality. If you’re nourishing in a certain sector, then great, that’s added value.
You’re bringing in expertise from that niche. So define your pricing structure, not just in terms of your ongoing costs.
Developing the actual campaign itself, whether it be like talking to the client to understand their the exact requirements there is quite a lot of work involved upfront.
Make sure that you’ve got all that in within your cost structure. If you are going to be creating display campaigns for them. Then who’s going to create the artwork? And if these are things that you’re gonna outsource, then you need to cross charge them.
Make sure you’ve got your pricing structure properly defined, getting new clients, well, how do you get new clients?
Well, first start, Google Ads yourself. Why not use Google ads as a platform to advertise your Google Ad services here. So that’s one of the best ways that you can use your own expertise. In order to onboard your ideal customers who are actively looking for your products or services.
Failing that, you can always reach out to people who are already advertising. People who are already advertising, understand the value of advertising. They’ve already got a budget. They’re already trying to acquire more customers, and more sales. Why not approaches those?
Those people, those businesses.
Reaching out to people that you already know, who are happy to give you testimonials to help you get more customers. It’s a long ride to learn and keep learning. It doesn’t matter how much or little you know about Google ads.
If it’s the case that you know nothing about Google ads, and you want to outsource it, it still pays dividends to understand Google ads. Because you’re slowly building up your knowledge. You can talk to your suppliers at a lot more competent level. If you’re outsourcing it, you don’t understand exactly what the people are doing. Likewise, you have to talk to your customers at a very sort of competent level.
Make sure you’re always learning various things. Invest time in yourself.
Also, if you’ve got the opportunity to to get some training done, then go for it. Because that’s only going to help you accelerate the growth of your business.
Again, if you’re interested in any form of training, put a comment below and I’ll be more than happy to get in touch with you.
Need help with your Google Ads? Or want an independent review of your Google Ads/SEO? Contact us or call 07866 555 555