How do I run a Google ad for my business?

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Explore the basics of running Google Ads for your business in this introductory guide. For more in-depth insights, particularly on DIY versus outsourcing, watch Ajay Dhunna’s ‘How To Outsource Google Ads – DIY What’s Best for Your Business? Google Ads 2023’.


How Do I Run a Google Ad for My Business?

In the digitally-driven business landscape of today, leveraging Google Ads is not just a strategic move but a necessity for businesses aiming to establish a formidable online presence. This comprehensive guide will not only take you through the process of creating and optimising a Google Ad campaign but will also delve into advanced strategies, examples, and insights that are crucial for achieving significant conversions and growth.

In-Depth Understanding of Google Ads Platform

Google Ads, a robust online advertising platform, empowers businesses to display ads on Google’s search engine results pages and its vast advertising network. Its pay-per-click model ensures cost-effectiveness, as payment is required only when a user engages with your ad.

Step-by-Step Guide to Setting Up Your Google Ads Account

  1. Visit the Google Ads website: Begin by navigating to the Google Ads site.
  2. Account creation: Follow the on-screen instructions to create a new account.
  3. Dashboard access: Once set up, access the dashboard to commence your ad campaign.

Establishing Clear Campaign Goals

It’s imperative to define your campaign objectives. Whether it’s increasing website traffic, generating leads, or boosting sales, clear goals will guide the creation of targeted ads and aid in measuring your campaign’s success.

Choosing the Appropriate Campaign Type

Google Ads offers several campaign types:

  1. Search Campaigns: Ideal for appearing in Google’s search results.
  2. Display Campaigns: Best for visual ads on websites.
  3. Video Campaigns: Utilised for advertising on platforms like YouTube.
  4. Shopping Campaigns: Excellent for showcasing product listings.
  5. App Campaigns: Designed for promoting mobile apps.

Each type serves distinct purposes and should be selected based on your specific advertising goals.

Targeting Your Audience with Precision

Effective audience targeting is crucial. Google Ads offers extensive options:

  • Location Targeting: Pinpoint your ads to specific geographical areas.
  • Language Targeting: Choose the language of your target audience.
  • Demographic Targeting: Focus on specific age groups, genders, etc.

Crafting Compelling Ad Copy

Your ad copy should be persuasive and clear, with a focus on:

  • What your business offers: Clearly state your product or service.
  • Benefits to the user: Highlight how the user will benefit.
  • Call to action: Encourage users to take a specific action.
  • Keyword inclusion: Use relevant keywords to enhance visibility.

Strategies for Choosing Effective Keywords

  1. Conduct extensive research: Use tools like Google Keyword Planner.
  2. Focus on relevance: Choose keywords closely related to your offerings.
  3. Analyse search volume: Opt for high-search-volume keywords.
  4. Consider competition: Lower competition keywords can be more effective.

Budgeting and Bidding Techniques

  • Daily budget setting: Control your spending by setting a daily limit.
  • Bidding strategy selection: Choose a strategy that aligns with your campaign goals, like cost-per-click (CPC) or return on ad spend (ROAS).

Leveraging Ad Extensions for Enhanced Engagement

Incorporate ad extensions to provide additional information and interactive elements:

  • Call Extensions: Allow users to call your business directly.
  • Location Extensions: Show your business location.
  • Sitelink Extensions: Link to specific pages of your website.

Advanced Monitoring and Optimisation Techniques

Regularly track your campaign’s performance using Google Ads’ analytics tools. Key metrics to monitor include:

  • Click-through rate (CTR)
  • Conversion rate
  • Cost per conversion

Adjust your strategy based on these insights for continuous improvement.

Real-World Success Stories

Consider the success story of [Business Name], which utilised Google Ads to increase its web traffic by 200% within three months. Through targeted keywords, compelling ad copy, and strategic bidding, they achieved remarkable ROI, demonstrating the power of well-executed Google Ads campaigns.


Navigating the realm of Google Ads might initially appear daunting, but with a structured approach, detailed insights, and continuous optimisation, your campaign is poised to deliver substantial results. The key to Google Ads success lies in an intricate understanding of your audience, the creation of compelling ad content, and a commitment to constant evaluation and adjustment of your strategy.

For additional insights and strategies on boosting your website’s traffic and mastering digital marketing, explore our extensive resources and stay abreast of the latest trends and techniques in the dynamic world of online advertising.


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Get Help With Setting Up Google Ads For Your Business

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FAQs Related to Running Google Ads for Your Business

What is the average cost-per-click (CPC) in Google Ads?

  • The average CPC in Google Ads varies significantly depending on the industry and competition for keywords. For example, the legal industry can see an average CPC of over £5, while the e-commerce sector might experience an average CPC of around £1. It’s essential to conduct industry-specific research to set a realistic budget.

How long does it take to see results from a Google Ads campaign?

  • Typically, you can start seeing results from a Google Ads campaign within a few days of it going live. However, for more tangible results in terms of ROI or sales, it may take several weeks to optimise the campaign effectively. For instance, a small retail business might notice an increase in website traffic within a week, but a significant boost in sales could take up to a month or more.

Can I target my Google Ads to a specific geographic location?

  • Absolutely. Google Ads offers advanced location targeting options. You can target your ads to specific countries, regions, cities, or even a radius around a location. For example, a Birmingham-based restaurant could target ads within a 10-mile radius of their location, ensuring they reach the most relevant local audience.

What’s the difference between Google Ads and SEO?

  • Google Ads is a paid advertising platform where you bid on keywords to have your ads shown in Google’s search results, whereas SEO (Search Engine Optimisation) involves optimising your website to rank higher in search results organically. For example, a company might use Google Ads for immediate visibility for the keyword “best digital marketing services,” while also employing SEO strategies to rank organically for the same term over time.

How important are keywords in Google Ads?

  • Keywords are crucial in Google Ads. They trigger your ads to appear in search results. The choice of keywords can significantly impact the effectiveness of your campaign. For instance, a London-based digital marketing agency might find that specific keywords like “London digital marketing services” have a higher conversion rate compared to more general keywords like “marketing services.”


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