Google My Business Is Going Away! Is Google Scrapping GMB?

If you’ve heard rumblings about Google My Business going away and are feeling a sense of impending doom, let me assure you – there’s no need for panic. 🙌

In fact, these changes indicate exciting times ahead, especially for businesses that use Google’s services to reach their audience. In this comprehensive guide, we’ll delve deep into the transformations underway, making it easier for you to adapt and capitalise on the updates.

What is Google My Business and Why is it Essential?

Google My Business, a free tool provided by Google, is a lifeline for businesses aiming to enhance their online presence across Google’s platforms, such as Search and Maps. If you’ve ever searched for a local service – a plumber, for instance – you’ll have seen listings complete with a map and business suggestions. This visibility is the magic of Google My Business. 🌟

For companies targeting a local customer base, or with multiple branches across the country, Google My Business serves as an essential tool. Its reach extends to virtually anyone who uses Google – a mind-boggling number given that Google processes over 3.5 billion searches per day. 🌐

Major Changes to Google My Business

Change is the only constant in the world of digital marketing, and Google is no stranger to shaking things up. Let’s break down the major changes:

The Rebrand 🏷️

First and foremost, Google My Business is being rebranded to “Google Business Profile”. Remember when Google Places became Google Local? This change is along similar lines. And while it might seem small, it indicates a shift in Google’s approach and functionality.

Mobile App to be Discontinued 📱

Starting from 2022, the Google My Business app will be phased out. Instead of using the app, businesses will manage their listings directly through Google Search, Google Maps or a web interface. The intent? Simplifying the process for small businesses. Google envisions a future where listing updates – like changes in phone numbers, photos, or operational hours – can be made directly from the search page. This could save valuable time and streamline processes for small businesses.

Introduction of the Business Profile Manager 📑

While Google is working towards simplicity for small businesses, they’ve not forgotten about the big players. Larger companies, especially those with several locations, will use the newly introduced “Business Profile Manager” to manage their listings.

Exciting New Features Unveiled

Along with these changes, Google is rolling out some intriguing new features that aim to make interactions with customers more insightful and direct.

Call History Tracking 📞

An exciting addition is the call history feature. Businesses will now have the ability to access valuable metrics associated with their calls – for example, the number of calls, their duration, and the geographical location they originate from. This feature offers you a unique opportunity to gain deeper insights into customer behaviour and preferences.

Live Chat 💬

Another noteworthy feature that Google is introducing is real-time chat. Imagine a potential customer having a query about your service. They will now be able to initiate a text-based chat, providing you with the golden opportunity to respond in real-time. Given that prompt response to queries can be a determining factor in converting leads into sales, this is a game-changer for businesses.

Performance Planner 📈

Lastly, Google is all set to roll out a performance planner within Google Ads. If you’ve been seeking to expand your business reach through paid advertising, this is a feature you’ll love.

The performance planner tool is designed to forecast the potential impact of different budgets on your returns and call volumes. As such, it can provide you with valuable guidance on budget allocation and campaign planning. While the full details are still under wraps, it’s clear this tool could significantly aid businesses in optimising their ad spend.

Summing Up 📝

In essence, Google My Business isn’t disappearing – it’s transforming, with changes aimed at making the tool more user-friendly and effective. These updates demonstrate Google’s continuous commitment to helping businesses connect better with their customers and optimise their online presence.

Whether you’re a small business looking to improve local visibility or a larger enterprise aiming to manage multiple listings efficiently, these updates are a step in the right direction.

Interested in finding out more about how to navigate these changes and optimise your Google Business Profile? Do you need guidance on using Google Ads to boost your business growth? Feel free to get in touch for personalised advice.

Better yet, why not take advantage of a Free Google Ads Audit? Give me a call on 07866 555 555. Together, let’s leverage the power of Google to take your business to new heights! 🚀