Google 101: What is Google Ads Audit?

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If you’re using Google Ads to promote your business, you understand the value of each penny spent. But are you getting the most out of your campaigns? A Google Ads audit can be the game-changer.

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What is a Google Ads Audit? 🤔

A Google Ads audit is a comprehensive review of your Google Ads account to assess its strengths, weaknesses, and opportunities for improvement.

  • Strengths: Elements driving success.
  • Weaknesses: Parts where your campaigns might be lacking.
  • Opportunities: Areas for potential improvement and optimisation.

These insights can provide a roadmap to:

  • Budget Allocation: Spot areas where you might be overspending.
  • Campaign Strengthening: Identify the strong parts of your campaign to invest in further.

Benefits of Google Ads Audit:

  1. Micro gains in every campaign optimisation can lead to a significant boost in performance 🚀.
  2. Regular audits help maintain a healthy account and maximise ROI 💰.
  3. Strategise better by understanding what works and what doesn’t 📊.

How Often Should You Audit?

While there’s no fixed rule, a monthly check is advisable. This frequency ensures you’re keeping up with your campaigns’ performance amidst daily tasks.

How to Conduct a Google Ads Audit in 10 Steps:

  1. Goal and Tracking Check: Ensure your goals are set up correctly for accurate performance measurement.
  2. Dos and Don’ts: Wait 7-14 days post making major changes before an audit to accumulate accurate data 📅.
  3. Account Structure: Ensure your campaigns and ad groups are logically structured for maximum impact.
  4. Network Settings: Adjust your target locations and keep Search and Display campaigns separate for precision targeting 🌍.
  5. Keyword Analysis: Keep your keywords relevant to the ad group and scrutinise their performance 🔍.
  6. Search Terms: Monitor the search terms triggering your ads and add irrelevant ones to negative keywords.
  7. Ad Analysis: Ads are your storefront. Ensure they’re compelling and performing well 🖼️.
  8. Extensions Check: Review site links and other extensions to ensure they’re optimised.
  9. Device Performance: Analyse device-wise performance and adjust bids accordingly 📱.
  10. Landing Page Review: Your landing pages should resonate with the user’s query and have clear call-to-actions.

Remember, a successful Google Ads campaign is a blend of the right keywords, compelling ads, and effective landing pages.

💡 Tip: Quality Score impacts your cost per click. Monitor it regularly.

Let’s Boost Your Google Ads Performance! 🚀

Want to ensure your Google Ads are on point? Need a fresh set of eyes to conduct a detailed audit? We’re here to help!

🎁 Offer: Grab your FREE Google Ads Audit today!

📞 Reach Out: Get in touch at 07866 555 555.

Your success in Google Ads starts with a well-structured strategy. Let’s craft yours today!

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