Google 101: What is Google Ads Audit?

If you’re using Google Ads to promote your business, you understand the value of each penny spent. But are you getting the most out of your campaigns? A Google Ads audit can be the game-changer.

What is a Google Ads Audit? 🤔

A Google Ads audit is a comprehensive review of your Google Ads account to assess its strengths, weaknesses, and opportunities for improvement.

Strengths: Elements driving success.
Weaknesses: Parts where your campaigns might be lacking.
Opportunities: Areas for potential improvement and optimisation.

These insights can provide a roadmap to:

Budget Allocation: Spot areas where you might be overspending.
Campaign Strengthening: Identify the strong parts of your campaign to invest in further.

Benefits of Google Ads Audit:

Micro gains in every campaign optimisation can lead to a significant boost in performance 🚀.
Regular audits help maintain a healthy account and maximise ROI 💰.
Strategise better by understanding what works and what doesn’t 📊.

How Often Should You Audit?

While there’s no fixed rule, a monthly check is advisable. This frequency ensures you’re keeping up with your campaigns’ performance amidst daily tasks.

How to Conduct a Google Ads Audit in 10 Steps:

Goal and Tracking Check: Ensure your goals are set up correctly for accurate performance measurement.
Dos and Don’ts: Wait 7-14 days post making major changes before an audit to accumulate accurate data 📅.
Account Structure: Ensure your campaigns and ad groups are logically structured for maximum impact.
Network Settings: Adjust your target locations and keep Search and Display campaigns separate for precision targeting 🌍.
Keyword Analysis: Keep your keywords relevant to the ad group and scrutinise their performance 🔍.
Search Terms: Monitor the search terms triggering your ads and add irrelevant ones to negative keywords.
Ad Analysis: Ads are your storefront. Ensure they’re compelling and performing well 🖼️.
Extensions Check: Review site links and other extensions to ensure they’re optimised.
Device Performance: Analyse device-wise performance and adjust bids accordingly 📱.
Landing Page Review: Your landing pages should resonate with the user’s query and have clear call-to-actions.