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How To Write Killer Ad Copy
When a user conducts a search on Google, the first thing that they will see is your ad, the text that appears at the top

What is On-page SEO and Off-page SEO?
What is on page SEO and off page SEO? SEO (search engine optimisation) is a process of getting your website listed within the organic section

8 Types Of Google Ads Formats [2020]
I’m going to show you eight different types of Google Ads formats that you can use within Google ads to ensure that your message is

15 Powerful Ways On How To Optimise Your Google Ads Campaigns 2020
Have you been looking at ways to optimize your Google Ads campaigns? By optimizing your Google Ads campaigns, you can help to increase your ROI

Why Some Google Ads Campaigns May Not Work
I often get asked, “Why do some Google Ads campaigns work, and some do not?“ Like, people will come to me and say, “Hey, my

What are Call Ads in Google Ads
What are Call Ads in Google Ads and how do they work? Furthermore, how are they different to the traditional Call-Only Ads. To find out

Covid-19: Google Gives $340 million in Ad Credits for Google Ads Accounts
Due to Covid-19, Google is givig away $340 Ad Credit to Google Ads accounts. Read on to find out more on how Google came to this decision due to the impact by Corona Virus is causing Small To Medium Sized Businesses.

Google Stops Reporting The ‘Average Position’ (Avg. Pos) of PPC ads!
Google is up to its tricks again. It is no longer going to report the average position of PPC ads on its SERPs. Instead, it

Optimise Your PPC Campaigns Using Customer Lifetime Values
Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We

The Social Media Tools Of The Future…
Facebook isn’t all that, is it? From an SEO perspective, it really is a great way to generate traffic; yet, it is not the only

A 5 Minute Guide To Twittering For SEO
Google has confirmed its position on social media declaring that social media will be more favourable in Google search engine ranking. Bearing this in mind,

Google Adwords Scraps Sidebar Ads
Google Scraps Sidebar for 4 Top Ad Spots. For some time now Google has been testing the way in which PPC ads appear in Search

Google Expanded Mobile Text Ads – Are You Ready
Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s

New Google Analytics Interface
Hey, just wanted to point out to you some new and exciting developments that are happening to the Google Analytics Interface. We all know that