Leanne

Picking a domain name is choosing your identity on the web. It is important to get this right, as it will be a part of your brand and therefore your business. This is how your clients and prospects will find you, and is the name that will be passed on to others when somebody talks …

10 Smart Ways To Pick The Right Domain Name Read More »

Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective …

Optimise Your PPC Campaigns Using Customer Lifetime Values Read More »

Facebook isn’t all that, is it? From an SEO perspective, it really is a great way to generate traffic; yet, it is not the only way. In fact, just using Facebook may limit your variety of content for social media. By this I mean its simply best to not put all your eggs in one …

The Social Media Tools Of The Future… Read More »

Google has confirmed its position on social media declaring that social media will be more favourable in Google search engine ranking. Bearing this in mind, any SEO consultant, will realise that it would be utter madness to miss out on social media practice in SEO, especially Twitter. Thus we have completed a brief guide to …

A 5 Minute Guide To Twittering For SEO Read More »

Google Scraps Sidebar for 4 Top Ad Spots. For some time now Google has been testing the way in which PPC ads appear in Search Engine Results Pages (SERPS) and now suddenly the search engine has completely changed the game. No longer will ads appear in the sidebar, which will be reserved for other purposes …

Google Adwords Scraps Sidebar Ads Read More »

Google is in the process of making substantial changes to AdWords. Recently we reported on the impact of scrapping the AdWords sidebar, and now Google’s latest innovation is Expanded Text Ads (ETAs). The rollout of ETAs will place a heavy emphasis on the importance of mobile advertising, and undoubtedly will have a huge impact on …

Google Expanded Mobile Text Ads – Are You Ready Read More »

Hey, just wanted to point out to you some new and exciting developments that are happening to the Google Analytics Interface. We all know that Analysing your web traffic is a key factor in all digital marketing campaigns which not only helps you drive more sales/enquires, but also to help identify opportunities, as well as …

New Google Analytics Interface Read More »