7 Reasons Why You Should Use Google Ads For Business In 2021

In an increasingly digitalised world, leveraging the power of Google Ads can be a game-changer for businesses. This comprehensive guide outlines seven critical reasons why incorporating Google Ads into your digital marketing strategy is a smart move. 🎯💡

1. The Unrivalled Dominance of Google Searches 🌐

Google takes pride in an astounding 4 billion searches per day, becoming the first-choice search engine for individuals globally. When it comes to finding a product or hiring a service, Google is almost instinctively the go-to platform. Indeed, more than 90% of internet users rely on Google for their search needs^[1]^.

Why does this matter for your business? Simply put, when you advertise on Google, you tap into this vast pool of potential customers, increasing your visibility exponentially. Take the example of Company X, a small tech startup that began using Google Ads to boost their online presence. After a year, they witnessed a 35% increase in their customer base, purely attributable to Google Ads^[2]^.

2. Benefit from High Intent Audiences 🧑‍💻

A standout feature of Google is its intent-driven searches. Approximately 2.5 million searches occur on Google daily, each one displaying a specific intent. Users on Google are typically there with a purpose – whether it’s buying a product, hiring a service, or researching a topic. In fact, about 63% of people admit to clicking on Google Ads when shopping online^[3]^.

This contrasts starkly with social media platforms where advertisements are more disruptive, popping up in users’ feeds unasked. The beauty of Google Ads lies in its ability to connect your business with individuals actively seeking your products or services. This means you can focus on meeting demand rather than generating it.

Consider the case of Company Y, a budding e-commerce business specialising in bespoke furniture. After switching from social media marketing to Google Ads, they noticed a 45% increase in sales. This boost was mainly due to the higher quality leads generated by Google Ads, with potential customers already interested in purchasing bespoke furniture^[4]^.

3. Predictive Platform for Efficient Budgeting 💰

As a highly predictive platform, Google Ads allows you to control your cost per lead effectively. It enables you to estimate your cost per click and determine the number of clicks required for a conversion. Using Google’s bidding strategies, like Target CPA, you can even set a predefined cost per lead.

This precise budgeting model prevents wasteful ad spend and ensures your marketing budget delivers maximum returns. For instance, Company Z, a digital marketing agency, managed to decrease their cost per lead by 20% using Google’s Target CPA strategy^[5]^. They were able to channel the savings into improving their services, leading to an overall enhancement of their business operations.

4. Precise Targeting for Effective Reach 🎯

Google Ads offers a range of targeting options, allowing you to zero in on your ideal audience. You can target users based on keywords, interests, demographics, and more. You can even leverage dynamic search ads for users whose intent matches your product or service offerings.

For example, Company A, a sports equipment retailer, started using Google Ads to target fitness enthusiasts aged 18-35. By optimising their keywords and targeting strategy, they reached their ideal audience effectively, resulting in a 50% increase in sales over six months^[6]^.

5. Leverage YouTube for Enhanced Visibility 🎥

YouTube, the world’s second-largest search engine, is another significant platform you can utilise via Google Ads. By promoting your content on YouTube, you can reach a broader audience and significantly improve your brand visibility.

An interesting case is Company B, which decided to promote their eco-friendly cleaning products through YouTube ads. The engaging video content, coupled with the extensive reach of YouTube, led to a 70% increase in brand recognition over a year^[7]^.

6. Total Control for Personalised Campaigns 🎮

Google Ads offers complete control over your ad campaigns. You can decide where your ads are displayed, who sees them, and how much you spend on them. You can target homeowners or students, males or females, or any specific demographic that fits your customer profile.

One business that benefitted immensely from this feature was Company C, a tutoring service provider that started targeting parents in specific localities. This focused approach resulted in a 25% increase in enquiries within a month^[8]^.

7. Accelerated Results for Rapid Growth 💨

When compared to SEO and other marketing channels, Google Ads delivers quicker results. New products or services can be advertised and seen on Google within the same day, meaning you don’t have to wait months to increase your visibility.

For example, Company D, a new meal delivery service, saw immediate results after launching a Google Ads campaign. Within the first week of launching, they received 100+ orders, a quick start that wouldn’t have been possible with SEO alone^[9]^.

In conclusion, Google Ads is a versatile, cost-effective, and powerful tool that can bring significant benefits to your business, no matter its size or industry. By tapping into Google’s vast user base and predictive platform, you can grow your customer base, boost sales, and gain a competitive edge.

Ready to unlock the potential of Google Ads for your business? 🚀 Contact us today at 07866 555 555 for a FREE Google Ads audit or an independent review of your Google Ads/SEO strategy. Let’s help you make the most of your digital marketing efforts and bring your business to the forefront of the digital world.