20 Ways How To Reach Customers With Minimal Budget Using Google Ads

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In the world of digital advertising, Google Ads reigns supreme, boasting a staggering 2.5 million searches per second. For small-sized businesses, navigating this competitive platform can seem daunting, particularly when working with a tight budget. But fret not. In this guide, we’ll walk you through 20 different steps to effectively advertise your business on Google without breaking the bank.

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  1. Define Clear Objectives ๐ŸŽฏ: Before kick-starting your Google Ads campaign, ensure that you have a clear set of objectives. Are you looking to increase sales or gather more leads? Having clarity on your goals is crucial in guiding your campaign.
  2. Set up Goals in Google Ads Account ๐Ÿฅ…: Use Google Analytics to implement these objectives in your Google Ads account. This allows you to track the performance of your campaigns and guide Google Ads to help increase conversions.
  3. Capitalise on Location Targeting ๐Ÿ“: With Google Ads, you can target audiences worldwide or localise it to a specific town. It also allows you to exclude locations where your products or services may not be needed.
  4. Structure Your Account ๐Ÿงฑ: Spend time organising your campaigns, ad groups, keywords, and ad copy to improve relevance and quality.
  5. Prioritise Quality Score ๐Ÿ’ฏ: Google rates your quality score based on metrics like click-through rate, landing page, and keywords. Higher the score, lower the cost per click.
  6. Create a Brand Campaign ๐Ÿ’ผ: Set up campaigns that promote your brand name along with your products or services. This strategy leads to lower cost per click and increases brand visibility.
  7. Leverage Long-tail Keywords ๐Ÿ“: Opt for long-tail keywords rather than short-tail ones. They might have a lower search volume but offer a higher conversion rate.
  8. Exclude Negative Keywords โŒ: Ensure to exclude keywords that are not relevant to your business. This helps you save costs on unproductive clicks.
  9. Start Small, Grow Organically ๐ŸŒฑ: Launch a small account and gradually grow by creating more campaigns as per your business’s progress.
  10. Utilise Google Keyword Planner Tool ๐Ÿ”Ž: This tool aids in finding profitable keywords with medium to high search volume and low competition.
  11. Design Conversion-focused Landing Pages ๐Ÿ–ฅ๏ธ: Direct your customers to specific landing pages that match their search queries. This strategy helps maximise conversions.
  12. Prioritise Products or Services โš–๏ธ: Concentrate on promoting your main products or services that can deliver quick returns and a healthy ROI.
  13. Automate Your Campaigns ๐Ÿ”„: Let Google optimise your ads based on location, time, and audience to get higher quality clicks.
  14. Set a Daily Budget ๐Ÿ’ท: Break down your monthly budget into a daily one. This aids in better control over your spending.
  15. Use Extensions ๐Ÿงฉ: Extensions like sitelinks, call, pricing, etc., can enhance your ad visibility and click-through rate.
  16. Don’t Obsess Over Rankings ๐Ÿ“Š: Being number one isn’t always the best. Sometimes, lower positions can yield better ROI.
  17. Write Compelling Ad Copy โœ๏ธ: Your ad copy is the first thing that potential customers see. Ensure it’s persuasive enough to draw them in.
  18. Attract Right and Disqualify Wrong Audience ๐Ÿ‘ฅ: Your ad should be crafted to attract potential customers and repel those who are unlikely to purchase.
  19. Ad Scheduling โฐ: Choose the specific days and times when your ad will appear based on when your potential customers are likely to search for your offerings.
  20. Test, Test, and Test Again! ๐Ÿ”„: Regular testing and tweaking of your ad copy, keywords, and search terms are essential for an optimised Google Ads campaign.

By implementing these strategies, Google Ads can be a game-changer for your business, irrespective of your budget. Need a hand with your Google Ads or fancy a free Google Ads audit? Don’t hesitate to call us at 07866 555 555 or get in touch โ€“ we’d be more than happy to help! ๐Ÿš€

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