In the world of digital advertising, Google Ads reigns supreme, boasting a staggering 2.5 million searches per second. For small-sized businesses, navigating this competitive platform can seem daunting, particularly when working with a tight budget. But fret not. In this guide, we’ll walk you through 20 different steps to effectively advertise your business on Google without breaking the bank.
- Define Clear Objectives 🎯: Before kick-starting your Google Ads campaign, ensure that you have a clear set of objectives. Are you looking to increase sales or gather more leads? Having clarity on your goals is crucial in guiding your campaign.
- Set up Goals in Google Ads Account 🥅: Use Google Analytics to implement these objectives in your Google Ads account. This allows you to track the performance of your campaigns and guide Google Ads to help increase conversions.
- Capitalise on Location Targeting 📍: With Google Ads, you can target audiences worldwide or localise it to a specific town. It also allows you to exclude locations where your products or services may not be needed.
- Structure Your Account 🧱: Spend time organising your campaigns, ad groups, keywords, and ad copy to improve relevance and quality.
- Prioritise Quality Score 💯: Google rates your quality score based on metrics like click-through rate, landing page, and keywords. Higher the score, lower the cost per click.
- Create a Brand Campaign 💼: Set up campaigns that promote your brand name along with your products or services. This strategy leads to lower cost per click and increases brand visibility.
- Leverage Long-tail Keywords 📝: Opt for long-tail keywords rather than short-tail ones. They might have a lower search volume but offer a higher conversion rate.
- Exclude Negative Keywords ❌: Ensure to exclude keywords that are not relevant to your business. This helps you save costs on unproductive clicks.
- Start Small, Grow Organically 🌱: Launch a small account and gradually grow by creating more campaigns as per your business’s progress.
- Utilise Google Keyword Planner Tool 🔎: This tool aids in finding profitable keywords with medium to high search volume and low competition.
- Design Conversion-focused Landing Pages 🖥️: Direct your customers to specific landing pages that match their search queries. This strategy helps maximise conversions.
- Prioritise Products or Services ⚖️: Concentrate on promoting your main products or services that can deliver quick returns and a healthy ROI.
- Automate Your Campaigns 🔄: Let Google optimise your ads based on location, time, and audience to get higher quality clicks.
- Set a Daily Budget 💷: Break down your monthly budget into a daily one. This aids in better control over your spending.
- Use Extensions 🧩: Extensions like sitelinks, call, pricing, etc., can enhance your ad visibility and click-through rate.
- Don’t Obsess Over Rankings 📊: Being number one isn’t always the best. Sometimes, lower positions can yield better ROI.
- Write Compelling Ad Copy ✍️: Your ad copy is the first thing that potential customers see. Ensure it’s persuasive enough to draw them in.
- Attract Right and Disqualify Wrong Audience 👥: Your ad should be crafted to attract potential customers and repel those who are unlikely to purchase.
- Ad Scheduling ⏰: Choose the specific days and times when your ad will appear based on when your potential customers are likely to search for your offerings.
- Test, Test, and Test Again! 🔄: Regular testing and tweaking of your ad copy, keywords, and search terms are essential for an optimised Google Ads campaign.
By implementing these strategies, Google Ads can be a game-changer for your business, irrespective of your budget. Need a hand with your Google Ads or fancy a free Google Ads audit? Don’t hesitate to call us at 07866 555 555 or get in touch – we’d be more than happy to help! 🚀