20 Ways How To Reach Customers With Minimal Budget Using Google Ads

In the world of digital advertising, Google Ads reigns supreme, boasting a staggering 2.5 million searches per second. For small-sized businesses, navigating this competitive platform can seem daunting, particularly when working with a tight budget. But fret not. In this guide, we’ll walk you through 20 different steps to effectively advertise your business on Google without breaking the bank.

1. Define Clear Objectives 🎯: Before kick-starting your Google Ads campaign, ensure that you have a clear set of objectives. Are you looking to increase sales or gather more leads? Having clarity on your goals is crucial in guiding your campaign.
2. Set up Goals in Google Ads Account 🥅: Use Google Analytics to implement these objectives in your Google Ads account. This allows you to track the performance of your campaigns and guide Google Ads to help increase conversions.
3. Capitalise on Location Targeting 📍: With Google Ads, you can target audiences worldwide or localise it to a specific town. It also allows you to exclude locations where your products or services may not be needed.
4. Structure Your Account 🧱: Spend time organising your campaigns, ad groups, keywords, and ad copy to improve relevance and quality.
5. Prioritise Quality Score 💯: Google rates your quality score based on metrics like click-through rate, landing page, and keywords. Higher the score, lower the cost per click.
6. Create a Brand Campaign 💼: Set up campaigns that promote your brand name along with your products or services. This strategy leads to lower cost per click and increases brand visibility.
7. Leverage Long-tail Keywords 📝: Opt for long-tail keywords rather than short-tail ones. They might have a lower search volume but offer a higher conversion rate.
8. Exclude Negative Keywords ❌: Ensure to exclude keywords that are not relevant to your business. This helps you save costs on unproductive clicks.
9. Start Small, Grow Organically 🌱: Launch a small account and gradually grow by creating more campaigns as per your business’s progress.
10. Utilise Google Keyword Planner Tool 🔎: This tool aids in finding profitable keywords with medium to high search volume and low competition.
11. Design Conversion-focused Landing Pages 🖥️: Direct your customers to specific landing pages that match their search queries. This strategy helps maximise conversions.
12. Prioritise Products or Services ⚖️: Concentrate on promoting your main products or services that can deliver quick returns and a healthy ROI.
13. Automate Your Campaigns 🔄: Let Google optimise your ads based on location, time, and audience to get higher quality clicks.
14. Set a Daily Budget 💷: Break down your monthly budget into a daily one. This aids in better control over your spending.
15. Use Extensions 🧩: Extensions like sitelinks, call, pricing, etc., can enhance your ad visibility and click-through rate.
16. Don’t Obsess Over Rankings 📊: Being number one isn’t always the best. Sometimes, lower positions can yield better ROI.
17. Write Compelling Ad Copy ✍️: Your ad copy is the first thing that potential customers see. Ensure it’s persuasive enough to draw them in.
18. Attract Right and Disqualify Wrong Audience 👥: Your ad should be crafted to attract potential customers and repel those who are unlikely to purchase.
19. Ad Scheduling ⏰: Choose the specific days and times when your ad will appear based on when your potential customers are likely to search for your offerings.
20. Test, Test, and Test Again! 🔄: Regular testing and tweaking of your ad copy, keywords, and search terms are essential for an optimised Google Ads campaign.