Today I’m going to show you how you can reach your customers with a minimal budget using Google ads.
To find out more check out my video below or keep reading for the full blog.
Now, Google Ads is being searched for about 2.5 million times per second. It is a very competitive search engine to use when advertising your business, or your services. How do you manage to get your business listed on Google and make it profitable for you? Especially for a small-sized company?
In this blog, I want to show you 20 different steps, which you can advertise your business on Google with a very small budget.
Play on objectives.
What I mean by that is that before you start implementing your Google Ads campaign, be very clear. — Be clear about what is it that you’re hoping to achieve, whether it’s sales, or whether it’s conversions you want the lead. By doing so you can steer your Google Ads campaign towards the objectives that you have outlined in the first place. Never lose sight of your objectives, set accurate goals and smart goals.
Implement goals within your Google Ads account
Now that you’ve got a very clear objective, what you can do is you can implement goals within your Google Ads account. Using Google Analytics you can accurately measure the performance of your Google ads campaigns. You can also feed them good quality information back to Google ads.
Google ads can help you to drive more conversions, and more leads, location targeting. With Google Ads, you can target the whole world here. Not just your own country but the location that you wish to target. It doesn’t even have to be a country, it could be your local town.
With location targeting, not only can you include location, but you can also have exclusion. You can have negative locations. So if there are areas whereby you don’t want to serve your products or services. – YOU CAN EXCLUDE THAT! As a result, you’re bidding against saving out on money, but getting a good performance from your Google Ads account.
Invest time in setting up your account structure properly.
We organize your campaigns, your ad groups, your keywords, and your ad copy. So they were tied with one another. As a result that, the ads that people see are a lot higher quality and a lot more relevant as opposed to them typing in a search keyword.
Not only that but having a good campaign structure. – you can then instruct Google, on how to optimize each one of your campaigns. You’ve got a lot more control over your own Google Ads account by having a good structure in place right from the beginning.
Focus on quality score
So what I mean by that is that Google assesses every keyword, every landing page, what your click-through rate. So it uses various metrics to assess what your quality score is. Now, it gives you a score from not having a score at all up to 10. What it typically means is that the higher your quality score, the less you’ll have to pay to Google pay per click. Your average cost per click will drop according to what your quality score is.
Technically, what that means is that you could mislead a higher position than your competitors. Even though you’re paying less per hour than your competitors.
Create a brand campaign
I mean by the brand is whatever your company name is. The people will be searching by using your company name, as well as your search campaign. It is using some sort of display campaign to creating brand awareness for your business. When you’re setting up your brand campaign, search your Google Search account. Y
ou can use a pure brand, which is just like the name of your company. Probably brand. Have it as a combination of brand and product name or brand and service name.
As a result that, what you should see is a lot less cost per click, and people will find you a lot easier.
Use the long-tail keywords
Simply because you’ve got a bit more brand awareness out there implement a strategy of having long-tail keywords as opposed to short-tail keywords.
The short tail keywords might be, for example, if I’m looking for a house. It could be the houses in London. So what happened with that is that the competitive nature will be very high. You are paying a lot to Google in terms of your costs, but your overall costs as well as cost per click.
But even lower volume of return. Whereas if you use longtail in the sacred temple, a five-bedroom house in London. Getting no volume of a set of people searching for those keywords. The quality of those keywords is far higher than the negative keywords.
Exclude negative keywords
Don’t forget to exclude keywords that you don’t want. So for example, a negative keyword could lead to a job.
If you’re a real estate, you’re in the real estate industry. Someone’s typing in lettings agency jobs, then you know if you’re not in that market, so you won’t be paying Google for those breaks. Basically, what you can do, you can take the word jobs, and put it inside a negative list.
If someone does type negative, letting agents jobs, your ad will not be shown. And you will not be paying Google or any other search engine for all those clicks. Start small. So don’t implement an account, which has got loads of campaigns and ad groups of keywords here. Rather than starting that, we’re now starting with a small account and grow organically.
Start creating more and more campaigns
So Tommy, your main product or service, set up a campaign for maybe a few keywords in the ad copy as in when that software before you can then start branching out. Start creating more and more campaigns, as opposed to starting with a huge campaign and earning money.
What I mean by that is it’s important to group your keywords into research intent, keywords. Buying intent keyword research into keywords, or whereby people are researching a topic They might be typing in how do you find a house? Or how would you evaluate the house and so on?
Use Google Keyword Planner Tool
Whereas the binding 10 points would be that. For example, a state agency in London, so they’ve got clear buying intent. Now one strategy to use to find good keywords is to use the Google Keyword Planner Tool.
With the Google Keyword planner what I would do is search for keywords. Which have got the medium to high a search review.
But the competitive nature of those keywords is no those are your ideas for keywords whereby you can focus on the keywords. Not have to pay a huge amount for cost per click and show you landing pages are designed for conversions.
Take people directly to a specific landing page
Take people directly to a specific landing page, which ties in or matches the keyword, what keyword they are using when they came into Google in the first place. It’s really important to take them to the exact page as much as possible. And that landing page, make sure you get the basics right.
For example, the main title of the page represents what the user might be searching for. It’s got clear descriptions about what products or services you’re offering.
It got a really good call to action so that people can look at the landing page, not have to necessarily go to that page to contact you. They can just contact you directly from that page if you can make use of videos and images. So just go for the goal of creating an awesome landing page rule to maximize your conversion rates.
Prioritize your products or services.
So though you might have 10 different products or services that you want to ideally get out there. Because you’ve got a small budget or no budget, focusing on your main product. Services that are going to give you quick returns, and a healthy ROI, automation and smart living.
With Google ads, you can even specify that. You can use that to let Google work out when and where you’re at your ads are being shown. And to which audiences as a result of that, you might be getting a lower volume of clicks. But then the quality of the clicks is gonna be far higher.
Set your daily budget
What normally happens is that at the start of a campaign, you’ve got a monthly budget in mind. But the best thing to do is break that budget down into a daily budget just roughly divided by 30, which would give you a daily budget. It helps you to control what you’re spending, you can also put your projects within something called a shared library.
We’re bringing so the shared library, which means that whatever campaigns you’ve got, you are using your project for most of those campaigns divided between those campaigns.
As opposed to allocated budget, specifically for each campaign. Now, with budgets, one thing to take into account is that Google can’t cheat it slowly. Because you might have set a budget of under $10 a day, but you might find the next day. Don’t worry about that. Because what we will do is that eventually, it will even have, during the course of the next 30 days.
Take advantage of extensions.
The extensions, such as sitelinks, call extensions, phone extensions, pricing extensions. What you can do, you can make your ad, the amount of space that your app takes will be far greater. Therefore, it’s going to be more attractive for people to click on, within androids extension. The ones are driving conversions, and which ones are not. Then take it out and replace them with other combinations of the exemptions that you might use in that position.
But one is not always in the best position. Everybody wants to be number one, experiment, we really campaign back in the days. Google tells you what your average position was. Basically, don’t worry too much about your position to the ads will also look at other factors. Such as your impression share.
Write a compelling Ad Copy
How many times do you show your ad i when people are searching your business or your personal services, in comparison to your competitors. Don’t get too hung up about being a position one, position 234 can sometimes outperform the results that you can get even the ROI.
Now, this is probably one of the most important things that you’ll ever do. Because the ad copy is the first thing that people will see to determine whether they’re going to visit your site or not.
Attract the right audience
The one really key thing to remember is as well as trying to attract the right audience who are ready to buy your products or services. It’s also equally important to disqualify you feel that if they click on, they will never buy from me anyway. Because of the service that we offer, or the pricing point or whatever.
Essentially, as well as attracting the right audience, it’s also important to that in the ad copy, to disqualify people. People that you don’t want them to click on your ad scheduling. You’ve got you to know, what day of the week, or what time of the day, you want your ad to show.
Determine potential customers
What’s really important is to work out, when are your audiences or your potential customers likely to be searching for you? If you’ve got some historical data taken up, right to see when is it that you’re getting most of your conversions? Is it the weekends isn’t the days isn’t the evenings with the mornings or whatever.
Then fine-tune and scheduling, to correlate with where your conversions are coming from So what you’re doing as a result of that, you’re not finding the project quite as critical as what hours seven days a month. The roof coming in, into brand new ads are running, what day and what time of the day.
Classify your customers
You had to learn as it looked that you add to the show and not to the higher quality audiences, sing the smaller budget implemented audiences and demographics. So if you know who your audiences are, for example, and again, if you’re in the real estate industry.
Depending on what part of the world you’re in, you know. One of the audiences that you can define our whole world is so then Google is more like to show your ads that may be classified as homeowners. If you want to attract people who are renters who might be renting a house, you might want to add in audiences, for people who are renting your house.
Identify your demographics
Likewise with your demographics, and you’ve got like your age, gender, and in some countries, depending on where you put your income. So if you feel that he was more or less than the females of the age of 25. Whatever you can give you the extra information for your ads are serving to acquire quality audiences.
Test, test and test!
That’s the last tip I’m going to give to you because it’s very critical, great campaigns got all the above, built into it. But what’s really important. You continually test new test your ad copy, and test your locations, you test your keywords, you test you, you search terms, again and again, and again.
It’s never the case that you let your okay you switch on your Google Ads campaign and walk away from it and it’s going to stop performing.
You always need to be tweaking, you get rid of any sort of Deadwood that might not be working so well. And you’re letting your money work better for you because you focus on something that is working for you.
Need help with your Google Ads? Or just want an independent review of your Google Ads/SEO? Contact us or call 07866 555 555